Apple’s Inc.’s new flagship product—the iPhone 5s—features some
cutting-edge components that represent pioneering achievements for the
smartphone market while maintaining a nearly identical cost compared to
Apple's iPhone 5.
The photos below show the Apple iPhone 5s 16 GB model A1533 before
the teardown and an exploded view of what's inside. Photos courtesy of
IHS.
The low-end version of the iPhone 5s with 16 gigabytes (GB) of NAND
flash memory has a bill of materials (BOM) of $191, according to the
preliminary results of a physical dissection of the device conducted by
the Teardown Analysis Service of IHS Electronics & Media. When the
$8 manufacturing expense is added in, the cost rises to $199. The
compares to a $197 total cost for the original iPhone 5, based on the
completed IHS teardown analysis from one year ago.
“The iPhone 5s features a 64-bit apps processor, low-power Double
Data Rate 3 (LPDDR3) DRAM, and a novel fingerprint sensor—features that
have never before been seen in a smartphone,” said Andrew Rassweiler,
senior director, cost benchmarking services for IHS. “In addition, it is
very interesting to see that Apple continues to collaborate closely
with suppliers to develop unique radio frequency (RF) solutions that
give Apple a competitive edge.”
The photos below show the top and bottom of the main printed circuit board inside the Apple iPhone 5s. Photos courtesy of IHS.
The table below presents the preliminary BOM and manufacturing cost
based on a physical dissection of the iPhone 5s conducted by the IHS
Teardown Analysis Service. Note that the teardown assessment is
preliminary in nature, accounts only for hardware and manufacturing
costs and does not include other expenses such as software, licensing,
royalties or other expenditures.
iPhone turns 64
Although other smartphones have included 64-bit graphics processors,
the 5s is the first model with a 64-bit applications processor, an
innovation that has major implications for the iPhone and for Apple’s
other product lines.
“The move to the 64-bit apps processor is largely driven by the need
for greater computational power to ensure that the smartphone’s
fingerprint sensor works quickly and seamlessly,” said Wayne Lam, senior
analyst for wireless communications at IHS. “The processor also boosts
the performance of the iPhone 5s’s camera, allowing 120 frame-per-second
(FPS) video and 10 FPS photo capture. This design change will likely
set the stage for 64-bit processors to be used in upcoming Apple
products, including new models of the iPad, the Apple TV and even
MacBook Air PCs.”
The 64-bit processor is part of the Apple-designed A7 apps processor,
based on a core from ARM Holdings plc. The new 64-bit processor core is
called “Cyclone,” as opposed to the 32-bit version used in the iPhone 5
and 5c, known as “Swift.”
Despite the well-publicized feud between the companies, Samsung is
the manufacturer of Apple’s A7. This likely is because Samsung has a
license to ARM's 64-bit core.
The A7 used in the iPhone 5s costs $19—significantly higher than the
A6 used in the original iPhone 5 and 5c, which currently carries a cost
of $13.
Precious memories
In parallel with the upgrade to 64-bit computing, Apple has updated
the memory of iPhone 5s to LPDDR3, marking the first time that the IHS
Teardown Analysis Service has identified this advanced type of DRAM in
an electronic product. Apple probably used this high-speed, cutting-edge
memory—as opposed to the LPDDR2 employed in the original iPhone 5 and
5c—to support the fast processing speeds of the A7.
Such performance comes at a price. The 1 GB of LPDDR3 costs $11.00, up from $9.50 for the same quantity of LPDDR2 in the 5c.
Printing money
The addition of the fingerprint scanner also represents an increased
hardware cost for the 5s. The user-interface segment of the 5s, which
includes the fingerprint scanner, costs $15. This compares to just $8
for the user interface for the 5c, which has no fingerprint scanner.
Battle of the bands
Another major difference between the iPhone 5s and the original
iPhone 5 lies in the RF transceiver, which has been updated to support
more 4G Long Term Evolution (LTE) bands. Like the iPhone 5c, the 5s uses
Qualcomm’s WTR1605L RF Transceiver, which supports up to seven
simultaneous LTE connections during operations. The original iPhone 5
utilizes the older RTR8600L RF transceiver, also from Qualcomm, which
supported only five active LTE bands.
Design Stasis
One of the biggest-ticket items in the iPhone 5s gets no change: the
display and touch-screen subsystem. Maintaining the same specification
and the same suppliers for the panels as the iPhone 5 has helped Apple
hold the line on its hardware costs for the 5s. Japan Display Inc., LG
Display and Sharp have been the main display suppliers for the iPhone 5
for more than a year, allowing Apple to provide them the opportunity to
enhance their manufacturing yields and efficiencies. NAND flash has also
not made any significant advances with the 5s, and the amount of the
memory content in the phone remains the same.
Higher prices for higher-end phones
The combined BOM and manufacturing cost for the midrange iPhone 5s
with 32 GB of NAND flash is estimated at $208. The 64-GB model’s cost
totals $218.
Apple Continues Familiar Design and Pricing Strategy with iPhone 5c
Far from the major departure that many had expected, the iPhone 5c
turned out to follow Apple Inc.’s familiar formula, combining premium
pricing with a hardware design almost completely identical to the
original iPhone 5, according to preliminary results from the Teardown
Analysis Service of IHS Electronics & Media.
The photos below show the Apple iPhone 5c 16 GB model A1532 before
the teardown and an exploded view of what's inside. Photos courtesy of
IHS.
The low-end model of Apple’s iPhone 5c with 16 gigabytes (GB) of NAND
flash memory carries a bill of materials (BOM) of $166, based on a
physical dissection of the production. The cost rises to $173 when the
$7 manufacturing expense is added in. The 32-GB model carries a combined
cost of $183.
While this is considerably less than the $197 BOM and manufacturing
cost for the original 16-GB iPhone 5 based on the final results of the
IHS teardown conducted one year ago, it’s still on the high end for a
smartphone. To attain the cost and pricing required to merit low-end
pricing of $400, while maintaining Apple’s customary high hardware
margin, the combined BOM and manufacturing expense for the iPhone 5c
would have had to amount to about $130.
“Many expected Apple to take an affordable strategy with the iPhone
5c, producing a lower-cost smartphone that would be priced at around
$400 in order to address developing markets, such as China,” said Wayne
Lam, senior analyst for wireless communications at IHS. “However, the
reality of the iPhone 5c is completely different, with Apple offering a
phone with a $173 BOM and manufacturing cost, and a $549 price
tag—without subsidies. Once again, Apple has stuck to its old
tried-and-true formula of optimizing its iPhone hardware gross margins
to attain maximum profitability.”
The table below presents the preliminary BOM based on a physical
dissection of the iPhone 5c conducted by the IHS Teardown Analysis
Service. Note that the teardown assessment is preliminary in nature,
accounts only for hardware and manufacturing costs and does not include
other expenses such as software, licensing, royalties or other
expenditures.
Just one word: plastic
Just as Apple’s pricing strategy for the 5c is familiar, so are the phone’s electronic content and design.
“The iPhone 5c is basically an iPhone 5 in a plastic disguise,” said
Andrew Rassweiler, senior director, cost benchmarking services for IHS.
“Just as in the original iPhone 5, the 5c uses an Apple A6 processor, a
4-inch retina display, and low-power Double Data Rate 2 (DDR2)
DRAM—among other commonalities. Because of this, the iPhone 5c benefits
from the normal cost reductions that typically occur for electronic
devices during the period of a year. The combination of the design and
component reuse—and the plastic enclosure—has allowed Apple to offer a
less expensive version of the iPhone, although it’s still not cheap
enough to be a true low-cost smartphone.”
The photos below show the top and bottom of the main printed circuit board inside the Apple iPhone 5c. Photos courtesy of IHS.
Display decline
The display module in the 5c carries a cost of $41, down 7 percent from $44 one year ago.
“Maintaining the same specification and the same suppliers for the
panels as the iPhone 5 has helped Apple hold the line on its display
costs for the 5s,” said Vinita Jakhanwal, director of mobile and
emerging displays and technology at IHS. “Japan Display Inc., LG Display
and Sharp have been the main display suppliers for the iPhone 5 for
more than a year, allowing Apple to provide them the opportunity to
enhance their manufacturing yields and efficiencies.”
Getting the bands back together
The biggest difference between the iPhone 5c and the original iPhone 5
lies in the radio frequency (RF) transceiver, which has been updated to
support more 4G Long Term Evolution (LTE) bands. The 5c uses Qualcomm’s
WTR1605L RF transceiver, which supports up to seven simultaneous LTE
connections during operations. The iPhone 5 used the older RTR8600L RF
transceiver, also from Qualcomm, that supported only up to five active
LTE bands.
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